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The Rhondda Valley is a former coalmining area in South Wales. Rhondda, the typeface is a strong, industrial Slab Serif with a humanist flare. It avoids the slightly rustic character of older Egyptienne designs and, despite its distinctive forms, develops a high level of elegance and readability that can be used in all environments from display print to hand held devices.
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Words in a blurry world want to be more firmly anchored in the line - this is the task of the Slab-serif, characterized by solid heels. They can be used in extreme sizes – under 6 points – as well as on huge tarpaulins covering trucks, boats and house facades. Carot serves its robust clarity. The eye takes a while to become accustomed to various character simplifications, but then comes a refreshing reading perception, familiar texts get actual sound.
The whole Carot system of 64 members offers a modern alternative for all types of design work.
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Claude Arroyo
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